San Marcos Mermaid Festival
ART DIRECTION, BRANDING, TRADEMARK DESIGN, EGD, PHOTOGRAPHY
The San Marcos Mermaid Festival is a week-long annual festival held in the Mermaid Capital of Texas, San Marcos. The task was to create a brand and EGD system that captures whimsical, artisan, and region-specific nature of this event.
PHOTOGRAPHY
Malia Moreno
Christopher Winston
