vote for Rico campaign
BRAND ACTIVATION, BRAND AWARENESS CAMPAIGN, ART DIRECTION
Ricos Products is a family-owned business known for its nacho cheese sauce, tortilla chips, and variety of concession snacks. Founded in 1909, it's famous for inventing concession nachos in 1976 and offers a variety of snack products in grocery stores.
Rico, the beloved brand mascot, launched a playful bid for Head of Cheesy Affairs. This lighthearted and inclusive take on the election season featured Rico hitting the campaign trail through streaming service ads, in-store signage, social media activations, and community events—bringing cheesy fun to fans everywhere.
COLLABORATORS: MADE UNDER ARCHPOINT CREATIVE AGENCY
Malia Moreno (Me): Head Campaign Developer, Brand Standards, Copy Writing, Merch Design, Graphic Design, Print Production, Food Styling, Content Concepting, Illustration, Animation
Co-Art Directors: Erika Reyes, Stephanie Chica, Hannah Dean, Jason Layton
Videographers: Elias Segundo, Abe De La Rosa, Matthew Gibson
